JHA’s Brand and Retail Consulting is based on our trademarked proprietary research methodology, PIE + O™, the cornerstone of our approach. With our expertise on the shopping journey, we modernize brand/retail strategies to better suit today’s consumer.
 

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Define Brand Position & Strategy:

• Competitive Analysis

• Market Attractiveness

• Brand/Retailer’s purpose to consumers

• Differentiation

 

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Consumer Segmentation:

• Consumer Trends affecting the business

• Target consumer needs and wants

 

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Assessing and resolving:

• Consumer interaction

• Social Media

• Brand Assortment

• Classification Assortment

• Services

• Experiences instore and online

• Omnichannel

 

Analyze Growth Opportunities:

• Brand Extensions

• New categories

• New Services

• Localization of assortment

• International

• Omnichannel

• Metaverse